RANGE 54 Case Study
Range 54, a Wichita shooting range, was selected to be one of 100 ranges in the country and the only range in Wichita to reveal a new Glock model on August 26, 2017. That honor reflects the premium level of service that Range 54 offers their customers, and vendors recognize this. There was little time, however, to bask in that honor. The reveal date for the chosen ranges was less than 2 weeks from the time notification of the exclusive selection. This event could have been promoted with social media posts that included images, event times and contest details.